Brevo Review: Is This the Right Marketing Tool for You?

If you’re searching for an all-in-one marketing platform to handle your email, SMS, automation, and CRM—Brevo (formerly Sendinblue) might be on your radar. But is it the right fit for your business? This review breaks down Brevo’s key features, pricing, strengths, and where it might fall short.

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What Is Brevo?

Brevo is a multichannel marketing and CRM platform designed for small to mid-sized businesses. It combines email marketing, SMS campaigns, WhatsApp messaging, chat, transactional emails, automation workflows, and customer relationship tools under one roof.

Originally launched as Sendinblue, the company rebranded to Brevo in 2023 to reflect its broader capabilities beyond email.

Key Features
1. Email Marketing
Drag-and-drop builder

Pre-designed templates

List segmentation

A/B testing

Email personalization

AI-powered subject line generator

2. SMS & WhatsApp Marketing
Global delivery

Personalization and scheduling

Works well for eCommerce promotions and flash sales

3. Marketing Automation
Visual workflow editor

Prebuilt automation scenarios (abandoned cart, welcome series, etc.)

Trigger-based actions (open, click, purchase)

Send-time optimization (on higher plans)

4. CRM & Sales Tools
Manage pipelines and tasks

Track contacts and deals

Assign leads to sales reps

Built-in meeting scheduler

5. Live Chat & Conversations
Website chat widget

WhatsApp & Messenger integration

Universal inbox

Chatbot capabilities

6. Transactional Emails
SMTP relay or API

Used for order confirmations, password resets, and more

High deliverability with analytics

Pricing
One of Brevo’s standout features is its pricing model—it charges based on email volume rather than number of contacts.

Plan Price (USD) Features
Free $0/month 300 emails/day, unlimited contacts
Starter From $9/month Removes daily limits, email support
Business From $18/month Automation, A/B testing, advanced reporting
Enterprise Custom pricing SSO, dedicated support, sub-accounts, IP

Best for: Growing businesses that want flexibility without contact-based pricing.

Pros
1- Clean UI and beginner-friendly
2- Great value (especially for startups)
3- All-in-one: email, CRM, chat, SMS, automation
4- Good deliverability for transactional emails
5- Fast onboarding and solid documentation

Cons
1- Support on lower-tier plans can be slow
2- UI bugs with image uploads and template editing (based on user reports)
3- Limited deep API customization compared to enterprise tools
4- Automation, while powerful, may not match platforms like ActiveCampaign for advanced users

Is Brevo Right for You?
Choose Brevo if you:
Need a budget-friendly platform with robust features

Run multichannel campaigns across email, SMS, and WhatsApp

Want an integrated CRM + email + automation tool

Are a small business, freelancer, or eCommerce brand

Look elsewhere if you:
Need complex, multi-branch automation

Rely heavily on advanced APIs and custom development

Want enterprise-level integrations out of the box

Final Verdict
Brevo punches above its weight in terms of features and pricing. It’s a strong competitor to Mailchimp, Klaviyo, and ActiveCampaign, especially for smaller teams or budget-conscious marketers who want more than just email.

If you’re looking for a scalable tool that covers email + SMS + automation + CRM—Brevo is absolutely worth a try.

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