If you’re searching for an all-in-one marketing platform to handle your email, SMS, automation, and CRM—Brevo (formerly Sendinblue) might be on your radar. But is it the right fit for your business? This review breaks down Brevo’s key features, pricing, strengths, and where it might fall short.
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What Is Brevo?
Brevo is a multichannel marketing and CRM platform designed for small to mid-sized businesses. It combines email marketing, SMS campaigns, WhatsApp messaging, chat, transactional emails, automation workflows, and customer relationship tools under one roof.
Originally launched as Sendinblue, the company rebranded to Brevo in 2023 to reflect its broader capabilities beyond email.
Key Features
1. Email Marketing
Drag-and-drop builder
Pre-designed templates
List segmentation
A/B testing
Email personalization
AI-powered subject line generator
2. SMS & WhatsApp Marketing
Global delivery
Personalization and scheduling
Works well for eCommerce promotions and flash sales
3. Marketing Automation
Visual workflow editor
Prebuilt automation scenarios (abandoned cart, welcome series, etc.)
Trigger-based actions (open, click, purchase)
Send-time optimization (on higher plans)
4. CRM & Sales Tools
Manage pipelines and tasks
Track contacts and deals
Assign leads to sales reps
Built-in meeting scheduler
5. Live Chat & Conversations
Website chat widget
WhatsApp & Messenger integration
Universal inbox
Chatbot capabilities
6. Transactional Emails
SMTP relay or API
Used for order confirmations, password resets, and more
High deliverability with analytics
Pricing
One of Brevo’s standout features is its pricing model—it charges based on email volume rather than number of contacts.
Plan Price (USD) Features
Free $0/month 300 emails/day, unlimited contacts
Starter From $9/month Removes daily limits, email support
Business From $18/month Automation, A/B testing, advanced reporting
Enterprise Custom pricing SSO, dedicated support, sub-accounts, IP
Best for: Growing businesses that want flexibility without contact-based pricing.
Pros
1- Clean UI and beginner-friendly
2- Great value (especially for startups)
3- All-in-one: email, CRM, chat, SMS, automation
4- Good deliverability for transactional emails
5- Fast onboarding and solid documentation
Cons
1- Support on lower-tier plans can be slow
2- UI bugs with image uploads and template editing (based on user reports)
3- Limited deep API customization compared to enterprise tools
4- Automation, while powerful, may not match platforms like ActiveCampaign for advanced users
Is Brevo Right for You?
Choose Brevo if you:
Need a budget-friendly platform with robust features
Run multichannel campaigns across email, SMS, and WhatsApp
Want an integrated CRM + email + automation tool
Are a small business, freelancer, or eCommerce brand
Look elsewhere if you:
Need complex, multi-branch automation
Rely heavily on advanced APIs and custom development
Want enterprise-level integrations out of the box
Final Verdict
Brevo punches above its weight in terms of features and pricing. It’s a strong competitor to Mailchimp, Klaviyo, and ActiveCampaign, especially for smaller teams or budget-conscious marketers who want more than just email.
If you’re looking for a scalable tool that covers email + SMS + automation + CRM—Brevo is absolutely worth a try.
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